"We greatly appreciate that G Europe has created an entrepreneurship program for brands like ours. We have been online all along, but we were looking for opportunities to strengthen brand awareness and diversify sales channels to give customers better access to our products. The Pop-up project is firmly rooted in the trends for the near future, which forecast the growing popularity of local, Polish brands with transparent and sustainable production. It's also an opportunity to make the mall a space where there is room not only for big, mass and chain players, but also small entrepreneurs who are close to the customer."