Keren Kalifa was appointed to CEO of the Israel Real Estate Division in 2022, upon joining the Group. She possesses approximately 18 years of experience in the real estate industry. In the 8 years prior to her joining G City, she served as the VP Real Estate Assets at the Harel insurance company, managing assets worth roughly 15 billion shekels. She also held the position of Director at a public company, as well as at various subsidiaries. Keren spent 6 years serving in the IDF. She holds a bachelor’s degree in economics and business management from Ben Gurion University of the Negev.